Wynonna Judd reveals her alli®, her story for finding a healthier lifestyle
Music Superstar signs on with alli to aid in healthy weight loss
Parsippany, NJ (January 7, 2009) - alli announced today the signing of music superstar Wynonna Judd as the face of the over-the-counter weight loss aid. Its sensible and easy-to-use program led Judd to alli, and she looks forward to sharing her experiences and encouragement with others on their journeys toward living healthier lives.
A virtuoso recognized for her powerhouse vocals and unique blend of rock, blues, country and gospel, Judd has consistently brought her incredible sound and inspirational insight to the masses throughout her illustrious career. Her partnership with alli is a continuation of that mission, as she sets out to motivate others to commit to a new, healthy lifestyle with safe, gradual weight loss.
"alli has allowed me a sense of well-being. I've passed up a lot of products, but with alli I have choices over what I can eat and flexibility; it fits into my schedule. The fact that it is FDA-approved really struck a chord with me because that means it has been thoroughly tested and is safe," said Wynonna. "I hope that I can inspire people to be better...that they can see themselves in me and say, ‘If she can do it, I can do it.'"
Judd will appear in a national television advertising campaign scheduled to hit airwaves the week of January 5, followed by a series of print advertisements rolling out later this month. Shot in Nashville, Tennessee, the TV spot shows Judd sharing her story of finding ways to be healthier through the alli program, and the difference it has made in her life. Throughout the year, Judd will also participate in consumer-driven promotions, including giveaways and contests to celebrate a commitment to healthy living with alli users.
"We are thrilled to have Wynonna Judd join our team as the face of the alli brand," said Rachel Ferdinando, Vice President-Marketing, Weight Control, GlaxoSmithKline Consumer Healthcare. "Wynonna is a woman who has played a substantial and influential role in the music industry for decades while working to manage her own personal struggles. She represents what so many Americans face on a daily basis: a woman who is challenged to find the balance of living life in the healthiest way possible. alli is dedicated to teaching people how to make positive, long-lasting life changes. For that reason, we're pleased that Wynonna has selected us to help her accomplish her goals for living a healthier lifestyle."
A world-renowned vocalist and entertainer with 13 solo top ten hits on the charts, Wynonna Judd is a force in the music industry. Respected by the millions of fans who are drawn to her music and her life story, this 25-year music veteran has celebrated 20 #1 hits and a multitude of gold and platinum records throughout her solo career and as half of legendary duo The Judds. Innovative, inspired and imaginative, this phenomenal music icon continues to touch the hearts and souls of many with her powerful, soulful voice and presence.
Judd will release her 7th studio album, Sing, February 3rd on Curb Records. The album will feature an eclectic assortment of standards paying homage to all the different genres and songs that have formed a soundtrack to her own life, including "Till I Get It Right," by Tammy Wynette, Nat King Coles' "When I Fall In Love" and "Ain't No Sunshine" by Bill Withers.
About alli
alli is the only FDA-approved weight-loss product available to overweight adults, 18 years or older, without a prescription. It combines a clinically-proven product with a comprehensive individualized action plan. People who use alli can lose 50 percent more weight than diet alone. The alli program encourages gradual weight loss, known by experts as the best way to lose weight. alli (60 mg orlistat capsules) is safe and effective when used as directed.
The alli plan was developed by nutritional and weight management experts who understand the struggle to lose weight. The alli program, which includes a healthy, balanced diet, regular physical activity and alli capsules available in 60-capsule and 90-capsule educational starter packs, works by blocking about 25 percent of fat in the foods eaten to reduce the amount of fat and calories absorbed. Alli is non-systemic and well-tolerated.
www.myalli.com
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette®, NicoDerm® CQ and Commit® as well as many medicine cabinet staples, including Abreva®, Aquafresh®, Sensodyne,® Tums® and Breathe Right®.
About GlaxoSmithKline
GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.
Contact:
Jessica Milton
Rogers & Cowan
NYCRCNAlliteam@rogersandcowan.com
212-445-8232
Deborah Bolding
GlaxoSmithKline Consumer Healthcare
Deborah.G.Bolding@gsk.com
412-200-3872
For More information on Wynonna Judd please contact:
Linda Carbone/Press Here
linda@pressherepublicity.com
212-246-2640