FierceBiotech and FiercePharma Jobs
Associate Director, Persistency Programs, Sales and Marketing Liaison - Biogen Idec
Dec 23
Location: Wellesley, MACategories: Administrative
Website: http://posttrak.arbita.net/cgi-bin/PostTrak.cgi?RefCode=R5591282207142
Position Description
Franchise Therapy Support (Persistency)Oversee the Franchise persistency portfolio strategy & Program Development, in collaboration with the marketing CRM initiative Provide ongoing assessment of our Persistency operations successes, challenges, and continuous improvement ideas.
-Develop tactical activities that optimize our portfolio and brand persistency efforts
-Optimize the capacity of our therapy support operations, with the goal of providing therapy support to all patients who are interested.
Sales and Marketing LiaisonLiaise with assigned internal and external partners to represent and drive brand strategy through Patient Services. Ensure Patient Services representation at industry meetings and work with sales training to incorporate Patient Services into POA planning
-Implement promotional communication strategy for patient promotions ensuring alignment with the overall brand strategy
- Review market research and manage Patient Services surveys to provide strategic oversight and recommendations to senior management
- Drive the TYSABRI Patient Services Brand planning processGain approval for strategies and tactics through the internal review process Oversee the ongoing strategy and development of TOL
TOUCH Online (TOL)
- Integrate cross-functionally our TOL strategies with a cross-functional vision of disseminating TOUCH Data to our customers
- Lead the effective field launches of new TOL functionality to new customers (i.e. Specialty Pharmacies)
General
-Facilitate cross-functional teams to integrate patient, physician, and infusion site interactions across Commercial, Drug Safety, Distribution, Regulatory and Legal
-Ensures all patient services activities are in compliance with regulatory and legal requirements
-Develop systems, processes, talking points, standard operating procedures and training to support new initiatives
-Manage partners as needed to execute programs
Qualifications
The qualified candidate must have demonstrated abilities to prioritize and manage multiple projects, and effectively influence and communicate with internal and external partners. Ability to work in a challenging environment with changing priorities.
• Strong communication & collaboration skills
• Strong analytical and organization skills
• Strong interpersonal skills
• Extensive knowledge of and/or experience with building customer retention strategies within healthcare markets
•Proven ability to build a robust business case for large, strategic projects
• Marketing and/or consulting experience a plus
Company Profile
About Biogen Idec: Transforming Discovery into Care
With operations across the Americas, Europe, and Asia, Biogen Idec (NASDAQ:BIIB) is one of the world’s leading biotechnology companies, creating new standards of care in oncology, neurology, and immunology. Every day, employees of Biogen Idec make a difference in people’s lives, through pioneering research and development, manufacturing, and our worldwide commercial capabilities.
Learn more at www.biogenidec.com/careers.
Biogen Idec is proud to be an equal opportunity employer
