FierceBiotech and FiercePharma Jobs
Sr. Market Research Analyst - Discovery Solutions LLC Recruiting
Nov 10
Location: Bedminster, NJCategories: Marketing
Website: http://sites.google.com/site/debbiewilmerpharmapostings/
Position Description
Sr. Market Research Analyst
Job Description:
Researches market conditions in national and international markets. Establishes research methodologies (both internally and externally with vendors) based on the level of need. Establishes and examines statistical data to help forecast future market trends. Gathers data on competitors and analyzes pricing, sales and other methods of marketing/distribution. Supports Brand Management with accurate information to facilitate decision making.
WE ARE CURRENTLY LOOKING FOR Sr. MARKET RESEARCH ANALYST.
Conduct market analysis and competitive intelligence using secondary data. Conduct pipeline assessments to advise management of competitive threats in therapeutic categories. Review and interpret information through literature searches to advise management of the practices in maintenance and treatment of disease categories as required. Keep abreast of market trends, sales, Rx and pricing data for the category.
Manage and execute qualitative and quantitative market research supporting the evolution of the brand and marketing activities. Interact with market research vendors in directing their activities and assist them with the development of accurate sample plans and analytic plans. Assist with the development of discussion guides for qualitative research. Enhance internal knowledge by providing accurate interpretations of results using reports and executive summaries to internal stakeholders.
Develop revenue forecast models for the drug based on information gathered from research. Update the brand management with revenue assumptions based on competitive environment and the most up-to-date internal understanding.
Provide logistical, project management, tactical support for Brand Management. Represent brand management on multi-disciplinary teams
Work with business development team to analyze the competitive environment, as well as future marketing trends. Make appropriate recommendations using competitive intelligence tools including secondary market data and other syndicated data sources.
Requirements:
Education: Bachelor’s, MBA preferred
Experience: 3-5 years minimum in Pharmaceutical Market Research or equivalent
Specific Skills: Strong analytical, organization and communication (written and verbal) skills required.
Advanced Excel, Word, PowerPoint, Access
Experience/understanding of information databases and statistical programs.
Specialized Knowledge: Pharmaceutical database audits by IMS, NDC, Verispan
