Channel Marketing Manager - Invitrogen Corp.

Location: Grand Island, NY
Categories: All Categories
Website: http://www.invitrogen.com

Position Description

Pure Science. It is the heart of our organization and the DNA of the people who make a career at Invitrogen. Each day, we put the vast potential of biology into action, devising technologies and providing services critical to life science research as well as drug discovery, development and production.

Our labs and offices are infused with entrepreneurial energy and intellectual curiosity that foster questions and answers that produce real-world results in laboratories across the globe. In fact, many of the greatest medical discoveries of the last two decades were made using Invitrogen products, including the discovery of the AIDS virus, advancements in cancer treatment, and the development of tools to assist in stem cell research.

If you too have a passion for science and the business of biotech, please consider this opportunity:

Position Objective:
To identify and deliver the right message(s) to the right customer through key channels globally across the research portions of the serum business segment. Channels include web, internet, B2B, and on-site stocking locations (supply centers) at customers.

Essential Functions:
• Manage the Serum area of the web-site, incorporating the messages from each geographic region to provide a coherent presence for customers
• Use Search Engine Management and Search Engine Optimization strategies to efficiently and effectively drive more traffic to the web-site, and other e-based marketing programs
• Coordinate across the company and contribute to the development of messaging and tools that communicate the value/brand through e-marketing for the serum business
• Identify and execute against cross-segment opportunities and the cell culture workflow
• Improve our overall web presence and customer experience
• Work with the regional marketing teams across the various regions to develop and implement marketing programs to promote serum revenue and margin growth
• Work with field sales on account strategies that are related to supply center serum revenue and margin growth

Assist in the development of various marketing strategies as they relate to key channels.
• Go to Market/Marketing Mix
• Segmentation Strategy
• Competitive Responses
• Price-Getting Strategies
• Market Dynamics

Gather and interpret data to determine the effectiveness of marketing through various channels; our channel strengths, weaknesses, opportunities, threats (SWOT); analytics around web traffic, click-throughs, conversion and ROI etc.

Using data gathered, make recommendations for priorities and project allocation. Gather VOC to develop message and serum segment strategy

May perform other related duties as required and/or assigned. Could also assist in serum product development as required.

Nature and Scope:
This position interacts with varying levels of internal and external personnel requiring the ability to communicate verbally and in writing Invitrogen’s marketing plans. Effectiveness in this role requires a functional knowledge of those operating plans as well as industry practices for developing, promoting and selling similar products. The incumbent works on problems of moderate scope where analysis of situations requires review of identifiable factors. May make formal presentations on relevant information.

Requirements:
Knowledge of HTML programming. Strong marketing acumen. Project management and organizational skills are essential. Proven analytical skills. Strong communication skills, both written & verbal. Proven ability to see new business opportunities set and meet aggressive objectives and develop strong working relationships.

Education:
Bachelor’s degree in Marketing, Biology, Chemistry, Biochemistry or related discipline, or the equivalent education and experience are required. Prior experience in cell culture a clear plus, but not essential.

Experience:
Desire three to five years in a similar marketing role including experience with web/channel activity and web optimization.

Contacts:
Has contact with all levels of company employees and external customers.

Working Conditions:
Works in an office environment. May, on a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and lifting up to 20 lbs. may be required. The noise level in the work environment is usually low to moderate. Must be flexible to work varying schedules and hours as needed. Some travel may be required. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are proud to be an Affirmative Action / Equal Opportunity Employer committed to hiring a diverse and inclusive workforce.

This position is eligible for relocation benefits.

How to Apply

To apply for this opportunity, please visit our webstie at https://invitrogen.recruitmax.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=2416&szReturnToSearch=1&szWordsToHighlight=