Market Development Manager - Invitrogen Corp.

Location: Eugene, OR
Categories: All Categories
Website: http://www. invitrogen.com

Position Description

Pure Science. It is the heart of our organization and the DNA of the people who make a career at Invitrogen. Each day, we put the vast potential of biology into action, devising technologies and providing services critical to life science research as well as drug discovery, development and production.

Our labs and offices are infused with entrepreneurial energy and intellectual curiosity that foster questions and answers that produce real-world results in laboratories across the globe. In fact, many of the greatest medical discoveries of the last two decades were made using Invitrogen products, including the discovery of the AIDS virus, advancements in cancer treatment, and the development of tools to assist in stem cell research.

If you too have a passion for science and the business of biotech, please consider this opportunity:

Job Summary:
•To identify, manage and deliver the right message to the right customer using the right channel within targeted region(s).
Accountabilities:
•Contributes to the success of generating demand, supporting the global brand and determining optimal channel utilization.
•Contributes to the P&L for business
Measures:
•Revenue//Margin
•Net Marketing Contribution
•New Customers and Customer Retention
•Market Share

Assist in the development of various marketing strategies, including, but not limited to: 1) Final Go To Market/Marketing Mix Strategy; 2) Segmentation Strategy based on position, platform used, type institution or other profiling characteristics; 3) Competitive Response Strategy; 4) Price Getting Strategy; 5) Market Dynamics; 6) Consumption Dynamics (customer behavior); 7) Purchase Dynamics (customer behavior). Maximize business in channels per framework set up by regions.
Gather & interpret data to determine the effectiveness of marketing campaigns and channels; market strengths, weaknesses, opportunities and threats (SWOT) ; Pricing and Profitability (customer/technology/market/tactic) Analytics; Win/Loss; market share; Competitor Financials/performance. Using data gathered, make recommendations for final forecast. Gather VOC (to develop message and segment strategy); VOS to beta test campaigns and provide input to future campaigns.

Create marketing campaigns and sales tools. Develop messaging & tools that communicate the value/brand to specific segments/regions; Write content for web, print, PR, etc from Product Specs; Develop collateral materials; participate in trade shows/events, sales training, and other marketing events; enable order mode; manage & coordinate with regional sales/price teams “Price Getting”; create demand generation, including sampling & promotions; execute competitive response activities; oversee opportunity/lead mgmt; Identify & execute cross-segment opportunities; profile customers; work with regional marketing teams to create/select/ maintain mail list for a particular region/segment; write and communicate discontinuation notices; execute cross-Div strategies; determine region specific pricing; identify and purchase Research Reports (secondary product); Commission research reports via centralized function

Manage assigned advertising & promotion costs to ensure they are within budget; Initiate projects/items in the Global Marketing Planner; provide Q&A support for Sales; work with product management for applicable IPDF gate deliverables for new products.

Uses skills as a seasoned, experienced professional with a full understanding of Invitrogen’s business, competitors, and industry trends, and how they impact work processes and deliverables.

Required: Bachelor’s degree in Marketing, Business, Biology, Chemistry, Biochemistry or related discipline. 5 years experience in a market development role
Preferred: MBA

Required: Has proficient to thorough understanding of market development.
Preferred: Knowledgeable of Biotech industry and competitors.
Required: Ability to work on problems of routing to diverse scope. Identifies problems, answers questions, gain cooperation of others and implement efficient solutions. Develops and presents formal management

We are proud to be an Affirmative Action / Equal Opportunity Employer committed to hiring a diverse and inclusive workforce.

How to Apply

To apply for this opportunity, please visit our website at https://invitrogen.recruitmax.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=2616&szReturnToSearch=1&szWordsToHighlight=